4K HDR TV with unique Full Array LED, Cognitive Processor XR™ and Acoustic Multi-Audio™ Enjoy all your entertainment with intense colour and contrast on this 4K TV featuring our Full Array LED panel, powered by Cognitive Processor XR™.
Cognitive Processor XR™
Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and cleaned, especially around the focal point, to give real life depth, extraordinary contrast and beautifully vivid colours.
Our Acoustic Multi-Audio™ technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high quality sound.
Variable Refresh Rate
With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.
Hands-free Voice Search
Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Works with Apple AirPlay / Apple HomeKit
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.
2-way multi-position stand
A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.
Screen size (measured diagonally): 55” (139cm)
Display resolution: 4K ULTRA HD (3840 x 2160 pixels)
Display type: LCD
Backlight type: Direct (Full Array LED)
Clarity enhancement: XR 4K UpscalingDual database processingXR Super Resolution
Wi-Fi standard: Wi-Fi Certified 802.11a/b/g/n/ac
USB Drive format support: FAT16/FAT32/exFAT/NTFS
HDMI audio return channel: Yes (eARC/ARC)
Bluetooth profiles: Version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) /AVRCP (AV remote control)
USB ports: 2
HDMI inputs: 4
HDR compatible: Yes (HDR10, HLG, Dolby Vision)
WEIGHT OF PACKAGE CARTON: (GROSS)Approx. 25 kg
VESA® HOLE PITCH(W X H): 300 x 300 mm
WEIGHT OF TV WITHOUT STAND: Approx. 17.4 kg
WEIGHT OF TV WITH STAND: Approx. 18.5 kg
Delivery and Returns
This item may be delivered separately from other items purchased
Ratings and Reviews
55" X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range HDR | Smart TV (Google TV)